Experience


Experience

 

During my 5 years of working in the marketing and advertising industry I’ve had the privileged to be a part of some amazing companies, and the opportunity to play various challenging roles. With the fundamentals in place, these companies have helped educate and shape me up to the person I am today. So I blame, and thank, the companies below for the experience and skills I have acquired over the years.

experience -candace-newton

 

roimedia

Senior Account Manager

(October 2013 – Present)

 

Duties and responsibilities

  • Customer relationship management

  • Customer retention and up-sell

  • Customer support

  • Marketing research

  • Conceptualizing and planning digital marketing strategies

  • Project management

  • Team leader to junior and mid-level account managers

 

addynamoKey Account & Ad Operations Manager

(April 2012 – October 2013)

 

Duties and responsibilities

  • Customer relationship management

  • Customer retention and up-sell

  • Customer acquisition and business development
  • Conceptualizing and planning of digital strategies

  • Pitching strategies/ideas to potential and current clients
  • Media planning, buying and trafficking

  • Managing the implementation of digital strategies

  • Overseeing ad operations and campaign management team

  • Post-campaign analysis and reporting

  • Training staff and clients on Facebook and Twitter Advertising

 

webafricaMarketing Campaign Manager

(March 2010 – April 2012)

 

Duties and responsibilities

  • Content planning for all social media platforms (Blog, Facebook, Twitter, Youtube)

  • Management of all online communication

  • Managing the marketing budget

  • Quarterly campaign planning

  • Management of all above the line and below the line marketing mediums (Google adwords, display banners, social platforms, email marketing, print, radio, billboard, direct mail, etc.)

  • PR Agency management

  • Creative agency management

  • Media planning, buying and trafficking

  • Creative direction of the in-house creative team (designer and copywriter)

  • Tracking, monitoring and reporting of all marketing campaigns and platforms

  • Sponsorships and hosting of events

 

w-and-l-airconFront Desk Manager

(November 2009 – March 2010)

 

Duties and responsibilities

  • Management of all advertising mediums (online, classifieds, pamphlets, email marketing, sponsorships etc.)

  • Management of key client accounts

  • Management of technicians schedules

  • Booking services and installations for clients

  • Quotes and invoices

  • Costing and paying weekly wages of the technicians

 

wayke-company

Data Capturer

(November 2008 – November 2009)

 

Duties and responsibilities

  • Marketing research

  • Sourcing and capturing data online

  • Analysis and reporting

  • Management of database